CLIENT: Cinemax Brasil
UNIQUENESS: Live sketching, artwork raffle, and career chat with artist Renato Guedes, collaborative dinner with Chef Renata Cruz.
BRIEFING: To create a relationship-building action between advertisers and Sales Solution executives of the Cinemax channel, providing a unique and exclusive experience at each meeting, aiming to introduce classic films to the channel's programming schedule.
SOLUTION: Bi-monthly series of 3 events, promoting upcoming releases of Cinemax channel in a thematic manner, fostering closer connections between advertisers/agencies and the channel's Sales Solution team, enhancing their understanding of media solutions, programming, and channel concepts.